Jesse Sharratt, founder of Atlas Atlantic

About Atlas Atlantic

A venture studio built by an operator, for operators.

Atlas Atlantic is a founder-led venture studio based in Dartmouth, Nova Scotia, across the harbour from Halifax. It builds, incubates, and supports practical ventures across Atlantic Canada and beyond, and is home to Sidecurrent, its operator-led advisory and technical consulting practice.

The studio exists because real operating experience compounds. Every venture we build and every engagement we take on is shaped by more than two decades of work inside regulated platforms, public-sector programs, and Canadian technology.

Connect with Jesse

Origin story

Atlas Atlantic was founded by Jesse Sharratt in 2025, after nearly a decade building LAUFT — a proptech and coworking company headquartered in Toronto. Jesse co-founded the company in 2017 and served as its COO, scaling it from a single location to a national operation.

The defining moment came with a $13.8M Government of Canada workspace contract. Jesse led the full product and operational lifecycle — from RFI and RFP through five years of service delivery — including the design, build, and day-to-day operation of a platform that met Protected B federal standards: role-based access controls, zero-knowledge database architecture, end-to-end encryption, mandatory 2FA, and formal data-handling protocols authored with Government security teams.

When a federal election changed political priorities, the contract was not renewed. The lesson was direct: even the most entrenched enterprise relationships can end on a timeline nobody in the company controls. The only durable answer is diversification.

Atlas Atlantic was created to be that answer — a studio that builds many ventures rather than depending on any single one, and an advisory practice that turns the hard-won operator knowledge from LAUFT and the federal government into something clients can use.

The longer arc

Before LAUFT, Jesse built technology inside institutions where complexity was real: public broadcasters, regulated platforms, and education systems. His career in tech began at Groupe Média TFO, Canada's French-language public broadcaster, working in a fully Francophone environment on innovation and distribution.

At TFO, Jesse directed Les Tablettistes, the organization's flagship education and innovation conference, on a $250,000 operating budget funded by the Ontario Ministry of Education alongside sponsors including Intel, Staples, and Desjardins. Earlier in the same organization, he identified an underused content rights opportunity and built the distribution deals — still generating revenue today — that carried TFO content onto Air Canada, WestJet, Air Transat, and VIA Rail.

Between then and Atlas Atlantic came rebranded national charities, wellness portfolios with cross-border acquisitions, and an independent consulting practice working with clients like The Walrus, the Lieutenant Governor of Ontario's Visionaries Prize, and the EDIT Design Festival. Jesse began his professional life as a social studies teacher in Cairo during the 2013 revolution — an experience that still shapes how he thinks about systems, risk, and the people inside them.

The through-line across edtech, public media, regulated platforms, federal service delivery, and international work is the same conviction: systems are only trustworthy when the people building them have also operated them.

What Atlas Atlantic does today

Atlas Atlantic operates as a three-part practice. Everything comes from the same operator posture, just applied to different work.

The studio. We build and incubate our own ventures — currently LAUFT, plekk, evntally, World Litter Run, and several earlier-stage builds — in exploration, validation, build, and scale phases. See the full portfolio on Ventures.

Sidecurrent. Our operator-led advisory practice for founders, executives, and public-sector teams who want the same operator-level thinking applied to their own work — product strategy, systems consulting, and government procurement navigation — without a full build partnership.

Community tools. Some work belongs in the commons. Atlas Atlantic builds and maintains free public-good tools — Grocery Saver, Aidvocate, and Reckonize — regardless of whether they ever become businesses.

Where we work

Atlas Atlantic is based in Dartmouth, Nova Scotia and serves clients across Canada and the United States, primarily remote-first. Engagements can be conducted in English or French.